Case Studies
Young NTUC & New Look Partnership, Singapore
CLIENT:
Young NTUC is the official youth wing of the National Trades Union Congress (NTUC). Launched in April 2005, Young NTUC represents working adults aged below 35 years old and currently has a membership base of more than 150,000, making it the largest youth movement in Singapore.
BRIEF:
To create specific brand partnerships for NTUC membership acquisition through exclusive retail closed door sales.
OBJECTIVES:
- Create marketing partnerships with synergistic brands
- Attract members and their friends with synergistic brands
- Gain exclusive discounts/added value/priority viewing/behind closed door sales exclusively for Young NTUC members who bring a friend to join NTUC membership
- Create positive word of mouth
- Brand endorsement from the promotional brand partners
SOLUTION:
-
Closed door sale in New Look store at Suntec City on 30 June 2011 from 7pm to 10pm
- NTUC members bring non-NTUC member friends to the event and enjoy 25% storewide discount and 5% on sale items. Members receive a set of gifts worth over $60 that consist of a New Look Tote Bag, a $10 New Look Voucher and a travel set from Dr. Ci:Labo. Friends who sign up membership also receive this set.
- NTUC conduct acquisition drive at the event
PARTNER:
New Look is one of the most well-recognised fashion brands in the UK, with high spontaneous brand awareness. The brand is uniquely defined by the following three pillars: Fashion excitement, Value and Newness.
SPONSOR:
Dr. Ci:Labo has been developed by a Japanese doctor leading the field of cosmetic dermatology with one firm philosophy: providing solution to everyone suffering from skin problems.
ELETRONIC DIRECT MAILER:
PHOTOS FROM THE EVENT:
