Case Studies
The Financial Times partners with Regus
Client
One of the world’s leading business news and information organisations, recognised for their authority, integrity and accuracy – Financial Times (FT) for Asia Pacific.
Brief
- Increase subscriptions sales through the use of brand partnership added value offers
- Acquire new subscribers to FT by working with partners to target their customers
- Acquire data that can be used to market subscriptions through brand partnerships
- To target audience who are senior business, frequent flyers, predominantly male
- Creating awareness of the FT brand
- Gaining unbuyable media presence
Objectives
- Prospect data for acquisition campaigns
- Subscription generating campaigns
- Tactical offers for win backs
- Increase subscription sales
- Decrease churn rate of existing subscribers
- Create partnerships that connect with the target audience
Solution
- FT.com offers a discounted subscription to tenants with medium/long term rents in Regus
- FT to promote Regus and exclusive offers in the paper as well as on their website
- FT promoted in all internal communications by Regus
- FT papers in all business reception areas with offer for weekend
Partner
Regus is the world’s largest provider of workplace solutions, offering the widest range of products and services that allow individuals and companies to work however, wherever, and whenever they need to.
Regus operates over 1100 Business centers across 500 cities in 85 countries.
Regus Offices
Regus Website
The Financial Times
FT.com
Results
- This program has just launched at time of publishing
- Final response of redemption rate will be shared at later stage