The Cranberries are still alive….why?!
by Chris Reed
Starhub is Singapore’s challenger telecom brand to the mighty Singtel (who you may have seen all over the Singapore Grand prix). For some reason they have decided to link much of their product sales to live music concerts but have chosen some very odd acts to be associated with.
The latest of which is the Cranberries (who follow Kylie Minogue). Not exactly trendy even in the 90’s but now they are just yet another retro touring act trying to recapture their heyday by rehashing their two hits to people who really should know better. Why are a contemporary mobile phone brand who are appealing to the young connecting with The Cranberries? Apart from the fact that Linger is always played on the radio here it is still one of the worst songs every written.
Singtel on the other hand had tickets for a showcase with the hottest musical act in the world, Lady Gaga, to giveaway to their customers for when she came to Singapore. I may not like Lady Gaga but I know that The Cranberries do not have 100 million fans on facebook, they probably don’t have 100 fans on facebook. So why are Starhub spending above the line marketing money to be associated with them? Which sad target customer is going to be so inspired by the Cranberries to switch telcos…? And if you find that one lost soul can you please confiscate their music and replace it with something relevant please… and Starhub may do the same…..
