Partnership Marketing » Starwood Hotels & Resorts Asia Pacific Starchoice

Case Studies

Client

Brief

Enhance the solicitation process for the collection of quarterly promotions from the Starwood properties through the region.
Promotions to be published through the booker communication programme, Starchoice – the main communication channel to their members.
Acquire only one partner per region, to be featured with their $XX worth of prizes and with the criteria of shipment capability to the relevant end destinations.

Objectives

Sponsored Prizes per issue: To motivate and encourage continuation of readership on their Starchoice magazine
Implementation of contest mechanics or stimulating contests: To act as a form of activity to engage and elevate interest of readers

Solution

To define programme strategy and deliverables milestones
Set up infrastructure to manage and deliver the promotions effectively from the hotels, including the development of a bespoke solicitation system
Define launch and on-going communication mechanics to support the properties in providing the content
To move from manual request and supply of promotions
To create digital platform enabling time efficient supply of offers and promotions

Key Partners

Starchoice Online Offer

Starchoice Retail Partners – Acme

Starchoice Retail Partners – Perlini Silver

Results

PM created an efficient digital platform which eases supply and integration of offers throughout the Asia Pacific region; for Starwood’s regional marketing approval and upload of offers to Starchoice communication platforms.
PM designed and implemented a new style offline communications to Starchoice members.
PM created an efficient digital platform which eases supply and integration of offers throughout the Asia Pacific region; for Starwood’s regional marketing approval and upload of offers to Starchoice communication platforms.PM designed and implemented a new style offline communications to Starchoice members.