Services
Would you like a cost effective way of acquiring and retaining customers through brand partnerships, promotions and benefit programs? We can show you how. Whatever your business need we can provide you with a solution centered around brand partnerships and brand led benefits, whether off the shelf or bespoke.
Through sales promotion, incentives and benefits platforms, affinity programmes and sponsorship, Partnership Marketing delivers propositions that engage new customers and optimise the value of your existing base.
Partnership Marketing’s strategic, operational and creative marketing skills – coupled with our network of worldwide partners – enables us to provide effective partnership marketing solutions that maximise your marketing channels as well as deliver added-value to your audience.
Here are four of the partnership based promotional solutions that we could create for you and that would allow you to achieve your customer acquisition and retention goals;
Partnership Marketing:
- Partnership marketing delivers the following benefits to your brand:
- Positive brand endorsement
- Increased brand awareness and improved brand perception
- Cost-effective opportunities for business growth/accelerated market entry
- Differentiation of products and services
- Enhanced retention/customer loyalty
- Access to new distribution channels
- Free media
- Money can’t buy media
Instant Benefits gives your customers on-line access to offers and savings through new and existing recognized brand partnerships. Centred around a portal that can be fully white labeled your customers can enjoy compelling offers and benefits purchased from PrivilegeHub, sourced by us via a bespoke brief or from your own provided content. Instant Benefits is flexible and can be used to help achieve your marketing objectives:
- Providing value to existing customer bases as recognition of their custom/loyalty
- Supporting new customer acquisition with an option to a bundle or provide added value incentives
- Delivering themed content that supports eg sponsorship property or destination campaigns.
Prize Draw/Match and Win and Reveal and Win on line promotions:
If you would like an off the shelf promotional solution to excite, engage, increase frequency of purchase or visit, increase retention or enhance your profile data, we have a promotional solution for you:
Prize Draw – allows you to offer your customers the chance of winning an amazing prizes. An effective promotional tool to motivate customer engagement and drive customer acquisition and usage acquire a database of customers and differentiate your brand.
Reveal and Win – everyone’s a winner, online scratch card offering your customers the chance to win thousands of exciting prizes. Reveal&Win is an attractive motivator that can be used across multiple sectors to positively influence customer behaviour and activate usage.
Match and Win – an online promotional application that awards prize tokens which can be redeemed for a spectrum of attractive prizes or, swapped on line with others . This is a highly effective promotional mechanic that is a compelling and social way of achieving your acquisition and loyalty objectives. Participants can receive instant rewards and collect and match prize tokens for higher value prizes. Rewards can be tailored to a budget and the promotional liability capped.
Match and Win can be implemented as a short-term tactical promotion, or as a longer term incentive programme to positively influence customer behavioural change and increase usage from your existing customer base.
How we do it:
- Partnership Marketing delivers best practice collaborative marketing activities where all parties win – clients, partners and customers.
- Our approach is to develop a tailored solution for you, based on your needs and business objectives, whether short term or long term.
- Through research we will identify the optimum portfolio of partners that complements your brand.
- Access to our global network of partners enables us to negotiate strong deals with identified and approved partner brands
- Key to the success of any partnership activity is communication. We will review your communication channels and recommend and develop effective communications to support the programme.
- Finally, in order to demonstrate the value of partnership marketing, we design our programmes in a way that ensures complete results measurement.
