Sales Promotion

Sales promotion is a form of promotional marketing, which directly effects purchasing decisions. They are generally non-personal, non-personalised initiatives that are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand, or improve product availability.

However, sales promotions are not just aimed at customers, but also at sales staff, distributors, retailers and other trade partners. Trade or business-to-business (B2B) techniques stimulate wholesalers and retailers to carry your products and market them in your favour. These will include allowances and discounts, merchandise, discounts for bulk orders, paying for third party advertising and training of sales staff.

To discuss your sales promotion marketing or partnership marketing requirements, contact one of our specialists today.