Case Studies

Quickflix partners with SurfStitch

Brand

Quickflix Ltd is Australia’s leading online movie rental site. Having recently acquired Telstra Big Pond Movie’s DVD rental service, they now own the largest and widest selection of TV shows and Movies in Australia, with almost 50,000 titles.

Brief

To create brand partnerships to create big brand partnerships for Quickflix.com and to help them achieve the following key objectives:

  • Create holistic marketing partnerships with synergistic brands
  • Gain free media in the brand partners customer communication channels
  • Drive free trial sign ups
  • Create positive word of mouth
  • Brand endorsement from the promotional brand partners

Solution

  • Free movies with fashion purchase: Provide 1 month of unlimited DVD rentals from Quickflix to SurfStitch customers.
  • Communication channels:
  1. Direct Mail – Co-branded Gift Cards (1 month of unlimited DVD rentals) and card carriers were distributed from August to October 2011 inside SurfStitch delivery packages throughout Australia. In return, Quickflix promoted the SurfStitch offer ($10 off $100 order) at the back of all DVD envelopes that were sent to Quickflix members from August to October 2011.
  2. Website – banner inclusion on both brands’ websites
  3. E-newsletter inclusions – 2x banner inclusion in both brands’ e-newsletters
  4. Social media (Facebook and Twitter) – promoting the offers on both brands’ social media channels

Partner

SurfStitch is Australia and New Zealand’s No.1 surf and fashion retailer. With over 600,000 unique visitors every month, SurfStitch caters to each of them by providing over 170 brands and 15,000 products.

Website: www.surfstitch.com

SurfStitch Card Carrier and Gift Card

SurfStich Website

SurfStitch E-newsletter

SurfStitch Facebook Page

SurfStich Twitter Page

Quickflix DVD envelope

Quickflix Landing Page

Quickflix E-newsletters

Quickflix Facebook Page

Quickflix Twitter Page

Objectives Achieved

  • Synergistic brands – the desired brand association was achieved, since both brands are perceived as young, active and entertaining and are targeting the same audience.
  • Free media – both brands received reciprocal media from each other.
  • Positive word of mouth – both offers was a value add to brands’ customers and received a positive reaction. Both companies promoted the offers through their Social Media platforms, where customers recommended and shared the offer.
  • Brand endorsement from the promotional brand partners – all agreed communication channels were implemented and worked for both parties thus resulting in new customer acquisition and brand endorsement.