Case Studies

Quickflix partners with Strong Australia

Client

Quickflix Ltd is Australia’s leading online movie rental site. Having recently acquired Telstra Big Pond Movie’s DVD rental service, they now own the largest and widest selection of TV shows and Movies in Australia, with almost 50,000 titles.

Brief

• Create holistic marketing partnerships with synergistic brands
• Gain free media in the brand partners customer communication channels
• Drive free trial sign ups
• Create positive word of mouth
• Brand endorsement from the promotional brand partners

Solution

• Provide customers of Strong Australia who purchase TV hardware with a value-add gift with purchase of free Quickflix movies.
• Communication: Gift Cards and co-branded backers inside all products and on-pack sticker.

Partner

Strong Australia Pty Ltd is a leader in High Definition digital television receiving equipment; including digital set top boxes, digital video recorders (DVR/PVR), DVD Players and Satellite Receivers.

Website: www.strong.com.au

Gift with Purchase

One month of movies offered free with every purchase.

Strong Australia Landing Page

Results

• This program is just launched at time of publishing.
• Final response of redemption rate will be shared at later stage.