Case Studies

Quickflix partners with McAfee

Client

Quickflix Ltd is Australia’s leading online movie rental site. Having recently acquired Telstra Big Pond Movie’s DVD rental service, they now own the largest and widest selection of TV shows and Movies in Australia, with almost 50,000 titles.

Brief

• Create holistic marketing partnerships with synergistic brands
• Gain free media in the brand partners customer communication channels
• Drive free trial sign ups
• Create positive word of mouth
• Brand endorsement from the promotional brand partners

Solution

• McAfee products to have an on-pack sticker prompting customers to redeem their free 6 weeks trial.
•  Communication: On-pack stickers will feature the offer and a scratch-to-reveal promo code for customers to redeem from an exclusively created landing page.

Partner

McAfee is the world’s largest dedicated security company. To help their customers stay safe, they create proactive security solutions for securing their digital world. McAfee is a wholly owned subsidy of Intel Corporation.

McAfee Landing Page

McAfee On-Pack Sticker

Results

• This program is just launched at time of publishing.
• Final response of redemption rate will be shared at later stage.