Case Studies

Quickflix partners with LivingSocial

Client

Quickflix Ltd is Australia’s leading online movie rental site. Having recently acquired Telstra Big Pond Movie’s DVD rental service, they now own the largest and widest selection of TV shows and Movies in Australia, with almost 50,000 titles.

Brief

Create brand partnerships for Quickflix.com  to help them achieve the following key objectives:
  • Create holistic marketing partnerships with synergistic brands
  • Gain free media in the brand partners customer communication channels
  • Drive free trial sign ups
  • Create positive word of mouth
  • Brand endorsement from the promotional brand partners

Solution

  • 2 online promotions to be run simultaneously: Offer 1 – $25 for 3 months Regular Plan + Streaming + 1 DVD. Offer 2 – $69 for 3 months Regular Plan + Streaming + 3 DVDs.
  • Communication: LivingSocial to feature offer as the National Offer of the day on their website and also via email alert. 2 landing pages to allow LivingSocial customers to redeem their offers.

Partner

LivingSocial offers a new deal each day to its members who subscribe via email. In 2010, it bought stake in Australian social shopping site, Jump On It. The acquisition makes LivingSocial the biggest social shopping player in Australia.

Website: www.livingsocial.com.au

 

LivingSocial Website

Full Offer

LivingSocial e-Voucher

LivingSocial Landing Pages

Results

  • This program is just launched at time of publishing.
  • Final response of redemption rate will be shared at later stage.