Case Studies

Quickflix partners with IceTV

Client

Quickflix Ltd is Australia’s leading online movie rental site. Having recently acquired Telstra Big Pond Movie’s DVD rental service, they now own the largest and widest selection of TV shows and Movies in Australia, with almost 40,000 titles.

Brief

To create brand partnerships to create big brand partnerships for Quickflix.com and to help them achieve the following key objectives:

• Create holistic marketing partnerships with synergistic brands
• Gain free media in the brand partners customer communication channels
• Drive free trial sign ups
• Create positive word of mouth
• Brand endorsement from the promotional brand partners

Solution

• Provide customers of IceTV who purchase a TV recorder with a free one month unlimited DVDs rental trial
• Communication: Landing page and Edm sent out by IceTV to inform customers of the offer

Partner

IceTV is an award winning Australian company providing an independently compiled Electronic Program Guide (EPG) for digital free-to-air television. It provides series recording, keyword recording and advanced searching for compatible devices.

Website: www.icetv.com.au

IceTV eDM

IceTV Landing Page

Results

• This program is just launched at time of publishing.
• Final response of redemption rate will be shared at later stage