Case Studies

Quickflix partners with Coke Unleashed

Client

Quickflix Ltd is Australia’s leading online movie rental site. Having recently acquired Telstra Big Pond Movie’s DVD rental service, they now own the largest and widest selection of TV shows and Movies in Australia, with almost 50,000 titles.

Brief

• Create holistic marketing partnerships with synergistic brands
• Gain free media in the brand partners customer communication channels
• Drive free trial sign ups
• Create positive word of mouth
• Brand endorsement from the promotional brand partners

Solution

• Coke Unleashed program to hold promotion where 30 tokens can be redeemed for a 30 day unlimited Quickflix DVD offer and a Twilight DVD to be given away as a bonus.
•  Communication: Coke Unleashed website will feature the offer for customers to redeem through their collected tokens. They will be then directed to Quickflix’s landing page for redemption.

Partner

Coke Unleashed is a rewards program where Coke drinkers collect ‘tokens’ with each Coke product purchased and they can use these ‘tokens’ to redeem prizes on the website.

Website: www.cokeunleashed.com.au

Coke Website

Coke Website Banner

Landing Page

Results

• This program is just launched at time of publishing.
• Final response of redemption rate will be shared at later stage.