Case Studies

Quickflix partners with Coke Unleashed

Client

Quickflix Ltd is Australia’s leading online movie rental site. Having recently acquired Telstra Big Pond Movie’s DVD rental service, they now own the largest and widest selection of TV shows and Movies in Australia, with almost 50,000 titles.

Brief

• Create holistic marketing partnerships with synergistic brands
• Gain free media in the brand partners customer communication channels
• Drive free trial sign ups
• Create positive word of mouth
• Brand endorsement from the promotional brand partners

Solution

• Coke Unleashed ‘Can’t Wait for Friday’ program offers 1 month of unlimited streaming on Quickflix website as a prize to 1,440 Coke customers. Customers who purchase any specially marked bottles of ‘Coca Cola’ will need to register or log on to Coke Unleashed website, collect their pins and enter their tokens. Results will be revealed on Fridays.
• Communication: Coke Unleashed website will feature the offer for customers to enter the competition. Winners will be directed to Quickflix’s landing page for redemption.

Partner

Coke Unleashed is a rewards program where Coke drinkers collect ‘tokens’ with each Coke product purchased and they can use these ‘tokens’ to redeem prizes on the website.

Website: www.cokeunleashed.com.au

Coke Website

Landing Page

Results

• This program is just launched at time of publishing.
• Final response of redemption rate will be shared at later stage.