Promotional Marketing

Promotional marketing is best described as the totality of all the activities that are involved in distributing information about a product, service, brand, or company. On a more specific level, promotional marketing includes such things as money-off coupons, free samples, gifts, branded everyday items such as pens, hats, mugs as well as competitions designed to generate brand interest and well-designed surveys.

A promotional marketing plan can have a wide range of objectives, including sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creating a corporate image.

To discuss your promotional marketing or partnership marketing requirements, contact one of our specialists today.