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PROCTER & GAMBLE appoint Partnership Marketing

Partnership Marketing, Asia’s leading partnership marketing agency, has been engaged by Procter & Gamble (P&G) Asia. Partnership Marketing will create brand partnerships with its range of products including SKII, Olay, Gillette, Head and Shoulders and Pantene.  PM will gain positive brand endorsement, gain money can’t buy media and drive sales amongst the target audience in five countries across Asia Pacific through partnerships with synergistic lifestyle brands.

P&G is a global consumer goods company, serving 4.2 billion consumers in more than 180 countries today. Being one of the leading FMCG countries in the world, P&G has 50 Leadership Brands that are among the world’s most well known household names. It’s portfolio of brands is impressive:  22 brands with over $1 billion in annual sales, and another 20 brands generating about $500 million or more in annual sales.