Press Room

PARTNERSHIP MARKETING to launch partnership for CIMB Bank’s new Junior Savings Program

Partnership Marketing, Asia’s leading partnership marketing agency, has been retained by CIMB Bank to launch loyalty partnership for their new Junior Savers Account Program in Singapore. CIMB Bank has been in Singapore since 2005 and running this program in Malaysia successfully.

CIMB Junior Savers Account program is targeted at kids less than 12 years. PM will be sourcing 10 partners from the retail and kids entertainment categories for this program.

PM will be looking for partners to provide exclusive offers to the kids who opened an account with CIMB. Redemption will be in the simple form of flashing the Junior Savers Account card by the kids.

The partners’ offers will be communicated to the card members via a co-branded eDM, welcome kit, dedicated website and brochures.

This program is set to launch in February 2011.