Press Room

PARTNERSHIP MARKETING to form partnerships for American Express

Partnership Marketing, Asia’s leading partnership marketing agency, has been engaged to assist American Express in sourcing partners for their Rewards Card Program. The main objective of this partnership is increase the sign up rate of their Rewards Card.

PM will help to identify synergistic brand partners and negotiate with them to implement partnership marketing initiatives and help American Express achieve their objectives.

PM team will be starting work on this partnership in 2011.