Press Room

Partnership Marketing Takes On La Perla Account

SINGAPORE – Partnership Marketing (PM) has been appointed by La Perla, as the partnership marketing agency to create marketing partnerships for them to gain their reach and awareness to more sophisticated, luxury buyers in Asia.

La Perla, the leading creator of Italian’s luxurious and fashionable intimate wear for women and men, has 21 boutiques located across Asia. PM is targeting at the niche markets in Hong Kong, China, Taiwan and Singapore, to offer them exclusive La Perla incentives for their customer loyalty program. Incentives include La Perla’s gift card and selected range of products that are accustomed to the profile of partners’ customers.