Press Room

PARTNERSHIP MARKETING successfully launched an exclusive partnership for Millennium & Copthorne

Partnership Marketing, Asia’s leading partnership marketing agency, has successfully launched an exclusive partnership between hotel giant, Millennium & Copthorne (M&C), and one of the biggest payment service provider. The main objective of this partnership is to provide the business card holders with convenient payment solutions for all their business needs. To reward the business cardholders, M&C would be providing tempting hotel offers to them.

PM introduced M&C to the payment service provider who was looking for a strategic partner to work with in the long run. M&C was able to provide the business cardholders with exclusive offers of 5 months duration. This partnership allows both partners to achieve their marketing goals and enhancing relationships with each other as well as the business cardholders, thus achieving a win-win agreement.

The M&C offer will be communicated to their hotel members via a co-branded eDM and the offer details can also be found on the payment service provider’s dedicated website.

PM team was able to finalize this partnership within 6 to 8 weeks, leveraging on its relationship with partner and negotiation skills.