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Partnership Marketing links Google with DBS Singapore on an exclusive tie-up

Partnership Marketing, Asia’s leading partnership marketing agency, has been retained by Google Asia Pacific to source for co-marketing partners to promote Google AdWords. The main objective of this initiative is to promote Google AdWords through suitable brand partners whom have effective and engaged communication with their corporate customers, which is the same target audience for Google AdWords as potential advertisers.

PM introduced Google to DBS Singapore, which is one of the largest SME commercial card issuer locally. DBS was looking to refresh its commercial card benefits and looking for exclusive offers of 4 months duration to enhance its offerings. Google was able to provide a high level of AdWords free credit for DBS cardholders to increase awareness of AdWords and encourage trial. This formed the basis of a win-win situation of helping both giants achieve their marketing goals.

The Google AdWords offer will be communicated via the DBS welcome booklet and monthly statement inserts reaching 15,000 qualified commercial cardholders. There is also a co-branded landing page hosted on Google domain for information and activation of the free AdWords credit.

PM team was able to finalize this partnership within 6 to 8 weeks, leveraging on its extensive network of partner contacts and negotiation skills.