Press Room

PARTNERSHIP MARKETING LAUNCHES CIMB LOYALTY SCHEME WITH BRAND PARTNERS

Partnership Marketing, Asia’s leading partnership marketing agency, has created a brand centric loyalty scheme for CIMB.

CIMB Junior Savers Account program is targeted at kids less than 12 years. PM have sourced 10 partners from the retail and kids entertainment categories for this program. They include:

MPH, Frolick, Gymboree, JWT Kids Gym, Go Go Bambini, KinderGolf, Lilliput, Rochester Playhouse, Piccolo and Wild Wild Wet.

All partners provide exclusive offers to the kids who open an account with CIMB. Redemption will be in the simple form of flashing the Junior Savers Account card by the kids.

The partners’ offers will be communicated to the card members via a co-branded eDM, welcome kit, dedicated website and brochures.

The partnership will kick off in June 2011.