Press Room Uncategorized

PARTNERSHIP MARKETING CREATES FINANCIAL TIMES & TM LEWIN BRAND PARTNERSHIP

Partnership Marketing, Asia’s leading partnership marketing agency, has successfully created a synergistic partnership for their client The Financial Times (FT) in the Asia Pacific and TM Lewin.

FT is giving away 4 weeks trial of FT.com at USD$1 for all TM Lewin customers. Customers just need to spend S$280 and above at TM Lewin stores and get a chance to win an Apple IPAD plus one year of FT.com subscription (worth US$186.68).

Tm Lewin will also give away a free 4-weeks trial of FT Weekend to every Jay Gee membership sign up at any TM Lewin stores,

TM Lewin will also incorporate FT newspapers in their window displays to create awareness and attention on their mannequins. Latest FT editions are available for browsing in TM Lewin Raffles City and ION Orchard stores beginning 24 Feb 2011 onwards.