Press Room

PARTNERSHIP MARKETING CREATES FINANCIAL TIMES & SMALL LUXURY HOTELS OF THE WORLD BRAND PARTNERSHIP

Partnership Marketing, Asia’s leading partnership marketing agency, has successfully created a synergistic partnership for The Financial Times (FT) with Small Luxury Hotels of the World (SLH) in the Asia Pacific.

SLH will be marketing an exclusive FT free trial offer to their members in Singapore and Hong Kong. SLH are also offering  a prize draw to win 3 nights at any SLH Hotel worldwide for new FT subscribers. Subscribers also get the complimentary upgrade, complimentary breakfast for 2 and late check out.

At the same time FT will place a co-branded colour ad in the FT weekend for any reader to “subscribe and win”  – if they subscribe they will also get the chance to win 3 nights at any SLH Hotel worldwide. Subscribers also get the complimentary upgrade, complimentary breakfast for 2 and late check out.

The brand partnership will start in July 2011.

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About The Financial Times:

The Financial Times (FT) is one of the world’s leading business news and information organisations, recognised internationally for its authority , integrity and accuracy.