Press Room
Partnership Marketing creates Financial Times & Cathay Cinemas Platinum Class Brand Partnership
Partnership Marketing, Asia’s leading partnership marketing agency, has successfully created a synergistic partnership for The Financial Times (FT) with Cathay Cinemas Platinum Movie Suites in Singapore.
Cathay will be marketing an exclusive FT free trial offer to their Platinum Movie Suites customers in Singapore.
- FT to will provide Cathay with 4 week free trial of FT.com and complimentary copies of the FT for Cathay’s executive lounge area
- Cathay to provide FT with cinema screen ad space, website & EDM
The brand partnership will start in November 2011.
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About The Financial Times:
The Financial Times (FT) is one of the world’s leading business news and information organisations, recognised internationally for its authority, integrity and accuracy.