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Partnership Marketing creates brand partnerships for Disney

Partnership Marketing (PM), Asia Pacific’s leading partnership marketing agency have created three brand partnership for the Feld Entertainment organised Disney on Ice show at Marina Bay Sands in March 2012

PM have created exclusive brand partnerships with synergistic brands that will all help market the event through their unbuyable communication channels and offer their customers and excusive ticket offer.

Brand partners include Popular Books – linking with Disney Books, Toys R Us – linking with Disney toys and Golden Village Cinemas – linking with Disney films.

The partnership marketing campaigns will last for two months with each partner.