Press Room

PARTNERSHIP MARKETING APPOINTS MICHELLE TEH AS THE NEW HEAD OF PARTNERSHIPS

Partnership Marketing (PM) Asia Pacific’s leading partnership marketing agency welcomes Michelle Teh as their new Head of Partnerships for Asia Pacific. Previously Director of Marketing and Content Partnerships Asia for ATW/Universal Music International, Michelle has 15 years of experience and strong relationships with brands, media and marketing partners. Michelle will lead and manage the partnership team based in Singapore and covering Asia Pacific. She will create, develop and execute partnerships to deliver for global clients’ partnership. She will be helping to accentuate business with a portfolio of clients, in Singapore and in APAC markets, as well as developing existing and new partners into long term prospects across all platforms and potentially into new clients. Partnership Marketing and Partnership Marketing Network creates brand centric marketing, promotional and benefit partnerships and programs across Asia Pacific for some of the largest global brands in sectors ranging from financial to travel, retail to leisure. Chris Reed, Regional Partnerships Director said, “Michelle has an excellent understanding of the Asian market and is ideally placed to exploit the growth in the Asian economies. Partnership marketing is growing in both awareness and budget allocation amongst major brands and Michelle will be part of the team that assists Partnership Marketing to capitalize on this.”