Press Room

Partnership Marketing Appoints Chris J Reed As Regional Partnerships Director

Partnership Marketing (PM) and Partnership Marketing Network (PMN), Asia Pacific’s leading partnership marketing agencies are delighted to announce that Chris J Reed is to become their new Regional Partnerships Director for Asia Pacific. Reed was previously Chief Executive Officer of the UK’s leading partnership marketing agency Cocktail Marketing for 8 years.

Reed takes charge of PM & PMN after successfully launching and running Cocktail in the UK for the past 8 years winning clients ranging from Nestle to the COI, LOVEFiLM to Play.com, The Guardian to RBS/Natwest, Fitness First to BlackBerry.

Reed’s brief will be to accentuate PM and PMN’s success in Asia Pacific. He will lead the two agencies into significant growth by both winning new clients as well as servicing existing clients and the Collinson Group of marketing services agencies itself.

Partnership Marketing and Partnership Marketing Network creates brand centric marketing, promotional and benefit partnerships and programs across Asia Pacific for some of the largest global brands in sectors ranging from financial to travel, retail to leisure.

Chris Rogers, Director of parent group Collinson said, “Chris has an excellent track record of both winning and developing clients within the partnership marketing sector and is ideally placed to exploit the growth in the Asian economies. Partnership marketing is growing in both awareness and budget allocation amongst major brands and Chris will lead our two Partnership Marketing agencies to capitalize on this.”