Partner Locally
by Ron Kunitzky
KFC is the leading American based Quick Service Restaurant in China with McDonald’s on their tale. It’s estimated that KFC has over 2,000 locations and McDonalds has just over 1,200. With so many choices in China for easy access ‘take-away’ food, including the local varieties, it’s no wonder that McDonald’s has set up a partnership with Sinopec, a gas or ‘petrol’ station company with over 30,000 locations across China.
It’s a great move for McDonald’s to Partner locally with a brand that is strong in that market and not just another American brand.
Will Big Mac’s become China’s favorite food much like ChickenTikka Marsala is in the UK and Mexican is on the way to doing in the USA? If it does happen someday, the Chinese can thank Sinopec for hooking up with McDonald’s.
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