Case Studies

One˚15 Marina Asia

Client

Asia’s Finest Marina Club, One˚ 15 Marina

Brief

• To provide top tier premium partners as a membership reward
• To design and build a Member-Get-Member programme inclusive of luxury brand rewards
• To design and build ongoing benefits programme for members
• To provide full creative communication support

<!–[if ppt]–><!–[endif]–> <!–[if ppt]–><!–[endif]–>Objectives

• To select from Singapore’s wide luxury retailer network, a group of merchant partners to be highlighted through distinct promotional periods
• To provide value to the club and the partner, through development of an enhanced strategic relationship, whereby partner utilize the club’s location for events – bringing additional revenue to the club and building the association for the member between the brands

Solution

• Digital platform with CMS functionality to support the club’s communication activities
• Utilization of agencies luxury brand network, to provide tangible value add to the club’s membership drive activity

Key Partners



<!–[if ppt]–><!–[endif]–>One˚15 Letter Invite Layout

One˚15 Programme Privileges Booklet

> Covers

One˚15 Home & Furnishing Partners

One˚15 Fashion Partners

One˚15 Lifestyle & Travel Partners

One˚15 Member-Get-Member Rewards Programme Booklet

> Covers

One˚15 Home & Furnishing Partners

One˚15 Retail & Fashion Partners

One˚15 Lifestyle & Travel Partners

Results

• Built, developed and maintained 12 month deals with luxury brands, refresh of the names and benefits on a quarterly basis
• Introduced and supported a number of event bookings for the club through new strategic alliances
• Extended the reach of the club to the partners’ customers and members

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