Case Studies
Nokia Style, Philippines
CLIENT
Over 1 billion people use a Nokia device daily, which makes Nokia the leading brand in mobile phones in Asia and the top seller for smartphones. Nokia has 38% average market share in the mobile phone industry, which is the largest footprint of any mobile company.
BRIEF
- Create style-themed brand partnership in Philippines for Nokia C7
OBJECTIVES
- Brand Alignment with style partner
- Drive preference for Nokia via C7
- Drive active users and repeat usage of the Ovi Store
- Drive sales for C7 device and partner product/service
SOLUTION
- Partnership program to run in Rustan’s Department Store in Philippines from 11 March 2011 to 12 May 2011.
- Every purchase of Nokia C7 stands a chance to win a shopping spree at Rustan’s Department Store. Rustan’s is giving away 5 x Php50,000 worth of shopping spree.
- http://www.nokia.com.ph/c7stylemania
PARTNER
- Rustan’s Department Store is the most prestigious retailer in the Philippines and a home to the world’s most premier and sought after brands e.g. Cartier, Ermenegildo Zegna, Nina Ricci, Alfred Dunhill, etc.
VIDEO ADVERT
PRINTED COMMUNICATION
RESULTS
- This program is just launched at time of publish