Partnership Marketing » Millennium & Copthorne International

Case Studies

Millennium & Copthorne International

CLIENT

One of the world’s leading hotel chain

BRIEF

To source for one of the largest payment service provider as a strategic co-marketing partner
Payment service provider should have direct communication channels to their database
To promote the hotel’s offers across database

OBJECTIVES

To increase awareness and bookings of hotel across the region.
To retain loyalty and be chosen as the preferred choice of hotel
To enhance the convenience of payment solutions for SME business cardholders

SOLUTION

To propose & negotiate with payment service provider on their suitable SME clientele base and engaged frequent communication channels.
To provide good business offers valid for 4 months with the capability for business cardholders to pay via the specific corporate credit and debit cards
Communication sent across multiple channels such as: eDm sent out to club members and dedicated webpage on Payment Service Provider’s website

M&C Communication

-eDM to Club Members

Dedicated Webpage

-Webpage on Payment Service Provider’s website

RESULTS

This program is just launched at time of publish
Final response of redemption rate will be shared at later stage