Case Studies

Liberty

Liberty campaign

  •  Autumn Liberty Shopping Party: 7.00pm–11.00pm on 07.10.08 – Exclusively for Cardholders
  •  Staff promotion
  • Voucher issuance mailing
  • Reciprocal marketing

 

Autumn Liberty Shopping Party: main prize from Kuoni

A holiday for 2 to Mauritius & Australia!

  • LHR-MRU – Business Class (Air Mauritius)
  • 4 nights in Mauritius (5-Star Grand Mauritian)
  • MRU-PER – Business Class (Air Mauritius)
  • 4 nights in Perth (4.5-Star Parmelia Hilton)
  • SYD-PER connection by internal flight (Virgin Blue)
  • 4 nights in Sydney (5-Star Shangri-La)
  • SYD-PER connection with internal flight (Virgin Blue)
  • PER-MRU-LHR Business Class (Air Mauritius)

Autumn Liberty Shopping Party: Kuoni’s exposure

  • Listing of the Kuoni prize on direct mail invitations sent out 17.09.08 to approx 2,500 VIPs & approx 50,000 non-VIPs
  • Listing of the prize on email invitations sent out 23.09.08 to approx 26,000 cardholders & approx 30,000 noncardholders
  • Listing of the prize + full holiday T&Cs also appeared on the event details & T&Cs web pages – which went live on 22.09.08
  • Listing of the prize plus a 10% discount offer on all Kuoni holidays on the Welcome Note given to all attendees upon entry (anticipated 4,000–5,000)
  •  Listing & images of the prize & the 10% holiday discount offer on the Customer Feedback Form given to all attendees upon entry (anticipated take-up +2,000)
  • Data share for Kuoni was via all forms which were returned without opt-outs
  • Presence for Kuoni at the event with 6 VIP Visitor Passes, 2 pop-up stands + desk + permission to distribute brochures/offer leaflets/giveaways & to capture details on contact sheets of customers applying for the discount
  • Kuoni were located in a high footfall area in the gifting room at Liberty (next to Beauty) – the busiest area of the store!

KUONI AREA (GROUND FLOOR; NEXT TO BEAUTY-HIGHEST FOOT-FALL ROOM)

 

Kuoni staff were also able to talk to Liberty cardholders about the brand new Kuoni shop on Kensington High Street

Autumn Liberty Shopping Party: prize draw process

  • The Liberty prize winner was drawn on 21.10.08 and their contact details sent to Kuoni
  • Kuoni then sent out an email and confirmation form for the winner to submit their proposed departure dates, any special requirements they may have, etc
  • Kuoni received the form back from the winner & then made the booking and liaised with them directly

 

Autumn Liberty Shopping Party: direct mail invitation to VIPs

Autumn Liberty Shopping Party: email invitation to cardholders

 

Autumn Liberty Shopping Party: event details +holiday T&Cs web pages

http://www.liberty.co.uk/fcp/content/loyalty_card_events/content

http://www.liberty.co.uk/fcp/content/kuoni_offer/content

 

Autumn Liberty Shopping Party: Welcome Note

 

Autumn Liberty Shopping Party: Customer Feedback Form