Case Studies

InterContinental Hotels Group

Partner

Part of the InterContinental Hotels Group – a multinational company which operates several hotel brands and it is the largest hotel company worldwide by number of rooms.

Client’s Brief

Shear Inspiration:

  • To raise more money for the organization and awareness, acceptance and understanding of the childhood cancer in the community and to encourage both adults and children to get involved
  • To look for sponsor partners to provide prizes for the fund raising events, Shear Inspiration

Oversea-Chinese Banking Corporation (OCBC):

  • To provide recognition and value to its Premier Onshore Customers through a new and targeted benefits programme
  • Offering relevant and strong rewards carefully selected from dining, retail, lifestyle and travel partners
  • Validity of each phase: 3 months

Objectives – Clients & Intercontinental Hotels Group

Shear Inspiration – Looking to raise more money for the organization and awareness, acceptance and understanding of the childhood cancer in the community and to encourage both adults and children to get involved

Oversea-Chinese Banking Corporation (OCBC) –

  • To deliver premium value and recognition to their top Premier Customers through a targeted benefits/rewards programme
  • To provide meaningful and easy to understand benefits/rewards
  • To deliver value to a select group of ‘Premier’ merchants who share interest in the identified segment
  • To increase their level of spend with the participating merchants

InterContinental Hotels Group – Looking to help the needy and to gain more brand exposure

Solutions – Clients & Intercontinental Hotels Group

Shear Inspiration – To select partners across different categories to provide sponsorships to raise funds

Oversea-Chinese Banking Corporation (OCBC) –
To select high-end partners across the various categories that fits the profile and interest of the OCBC’s Premier Customers. Partnership Marketing (PM) collaborating with Partnership Marketing Network (PMN) to:

  • Assess
  • Shortlist
  • Source
  • Acquire

Communications of the Premier Lifestyle Banking Programme are sent across multiple channels such as:

  • OCBC Relationship Managers
  • Online and offline advertisements
  • SMS
  • Internet/Mobile Banking
  • Premier Hotline
  • ATMs
  • Premier Centres

InterContinental Hotels Group – To provide strong offers to the clients’ events and programmes

OCBC and InterContinental Hotels Group
> Printed Communication

Results - Clients & InterContinental Hotels Group

Shear Inspiration –

  • Raised over SGD$100,000 in total for the events
  • Events organized were successful and objectives were met

Oversea-Chinese Banking Corporation (OCBC) –

  • Partners received an increase in sales’ figure and queries by about 10% to 20%
  • Achieved a higher level of Premier Customer recognition and satisfaction through specially designed programme
  • Provided a sense of higher value and appreciation amongst Premier Customers

InterContinental Hotels Group –

  • Increasing number of customers booking with their hotels
  • Increasing sales revenue and brand exposure