Case Studies
InterContinental Hotels Group (done by Collinson Latitude MEA)
CLIENT:
InterContinental Hotels Group (IHG) is the world’s largest hotels group with more than 650,000 rooms in 100 countries and territories around the world, offering business and leisure travelers the highest levels of service and facilities. Its seven internationally recognised brands are InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and Candlewood Suites.
BRIEF:
- To create an engaging online promotions tool to increase customer interaction
- To recruit and manage partner merchants and rewards across 9 countries
- Enable customers to choose their reward to enable the client to learn about customer reward motivators
- Provide a mix of retail vouchers and e-voucher and monitor engagement
OBJECTIVES:
- Increase frequency of corporate bookings across 9 Middle Eastern and North African markets at over 70 participating hotel properties
2. Introduce an online retail reward solution to support the ‘Meet and Treat’ redemption mechanic and provide an end-end fulfilment solution enabling customers to redeem for Travel, Retail Clothing and Jewellery.
SOLUTION:
- ‘Reveal and Treat’ online scratchcard technology embedded into IHG’s promotional website
- 4 strategic partners selected from our network providing redemption opportunities with over 35 global brands in 9 markets
- Full technology and partnership solution deployed within eight weeks
COMMUNICATION:
RESULTS:
- Client confidential