Partnership Marketing » Hewlett Packard partners with Quickfliz New Zealand

Case Studies

Hewlett Packard partners with Quickfliz New Zealand

Client

Hewlett Packard (HP) is the world’s largest technology company, established in 1939. It is currently the world’s 11th most valuable brand, according to Business Week Study. HP serves more than 1 billion customers in more than 170 countries in 6 continents.

HP Rewards Program is a global program that drives loyalty by rewarding the use of original HP ink cartridges.

Brief

To create specific brand partnerships to help HP give instant rewards to customers buying HP printer cartridges in New Zealand

Objectives

Create marketing partnerships with synergistic brands
Reward customers with a branded reward which has a low entry point and which they can redeem on their way home
Drive sales
Create positive word of mouth
Brand endorsement from the promotional brand partners

Solution

Offer from Quickflix New Zealand for HP Rewards Program
Offer: Enjoy 1st month of Quickflix for FREE!
Once HP customers install the genuine HP ink cartridge, a ‘Rewards’ prompt pops up onscreen. They can then choose the reward they like and after submitting their details, each customer receives a voucher with a unique promo code via email. The voucher can then be redeemed online on a specially created landing page for HP Rewards customers on www.quickflix.co.nz.
Partnership period: 6 months

Partners

Quickflix is Australia’s leading online movie rental company offering subscription to the largest range of movies and TV shows delivered as DVD or Blu-ray by mail or streamed instantly on-demand from a library of hundreds of movies & TV series direct to PCs, Apple Macs and a growing range of connected TVs and devices. Our DVD and Blu-ray by mail service delivers your choice from Australia’s largest range of over 50,000 movie and TV titles.

In New Zealand the Quickflix streaming service is available at www.quickflix.co.nz.

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