Case Studies

Hewlett Packard partners with Optik Tunggal

Client

Hewlett Packard (HP) is the world’s largest techology company, establised in 1939. It is currently the world’s 11th most valuable brand, according to Business Week Study. HP serves more than 1 billion customers in more than 170 countries in 6 continents.

HP Rewards Program is a global program that drives loyalty by rewarding the use of original HP ink cartridges.

Brief

To create specific brand partnerships to help HP give instant rewards to customers buying HP printer cartridges in Asia.

Objectives

  • Create marketing partnerships with synergistic brands
  • Reward customers with a branded reward which has a low entry point and which they can redeem on their way home
  • Drive sales
  • Create positive word of mouth
  • Brand endorsement from the promotional brand partners
Solution
  • Offer from Optik Tunggal for HP Rewards Program
  • HP customers will enjoy a 100,000 IDR off with a purchase of 400,000 IDR at all Optik Tunggal outlets.This offer is valid until December 2011. Once customer installs the ink cartridge, a ‘Rewards’ prompt pops up onscreen. They can choose the reward they like and submit their details, after which they will receive the voucher via email. Customer needs to present this voucher at Optik Tunggal’s store to enjoy the discount.
Partner

Optik Tunggal was founded in 1929 and has offered dedicated optical services in Indonesia for more than 80 years. It targets the middle to upper economic class customers and has widened Its retail chain in almost every major city in Indonesia.

Optik Tunggal has 71 outlets across Indonesia, with a portfolio of over 40 international eyewear brands and operated by well trained ophthalmic and dispensing opticians all over Indonesia.

HP Reward Website

Website Banner

Optik Tunggal Voucher

Results

  • This program is just launched at time of publishing.
  • Final response of redemption rate will be shared at later stage.