Case Studies

Hewlett Packard partners with Gloria Jeans Coffee

Client

Hewlett Packard (HP) is the world’s largest techology company, establised in 1939. It is currently the world’s 11th most valuable brand, according to Business Week Study. HP serves more than 1 billion customers in more than 170 countries in 6 continents.

HP Rewards Program is a global program that drives loyalty by rewarding the use of original HP ink cartridges.

Brief

To create specific brand partnerships to help HP give instant rewards to customers buying HP printer cartridges in Asia.

Objectives

  • Create marketing partnerships with synergistic brands
  • Reward customers with a branded reward which has a low entry point and which they can redeem on their way home
  • Drive sales
  • Create positive word of mouth
  • Brand endorsement from the promotional brand partners
Solution
  • Offer from Gloria Jeans Coffee for HP Rewards Program
  • HP customers can enjoy a ‘Buy one Classic Regular Coffee and get one free’ offer at Gloria Jeans outlets. This offer is valid from Sept 15 to Dec 15 2011 and redemptions are available till Jan 15 2012.Once customer installs the ink cartridge, a ‘Rewards’ prompt pops up onscreen. They can choose the reward they like and submit their details, after which they will receive the voucher via email. Customer needs to present this voucher at Gloria Jean’s outlet to enjoy the offer.
Partner

Established over 30 years ago, Gloria Jean’s coffees has become a coffee icon with close to 650 stores in 24 countries.

Gloria Jean’s provides the highest quality gourmet coffee beans and tea with more than 30 flavors of coffees and teas, including gifts and treats.

HP Reward Website


Website Banner


Gloria Jeans Voucher


Results

  • This program is just launched at time of publishing.
  • Final response of redemption rate will be shared at later stage.