Case Studies

Hewlett Packard partners with Expedia

Client

Hewlett Packard (HP) is the world’s largest techology company, establised in 1939. It is currently the world’s 11th most valuable brand, according to Business Week Study. HP serves more than 1 billion customers in more than 170 countries in 6 continents.

HP Rewards Program is a global program that drives loyalty by rewarding the use of original HP ink cartridges.

Brief

To create specific brand partnerships to help HP give instant rewards to customers buying HP printer cartridges in Asia.

Objectives

  • Create marketing partnerships with synergistic brands
  • Reward customers with a branded reward which has a low entry point and which they can redeem on their way home
  • Drive sales
  • Create positive word of mouth
  • Brand endorsement from the promotional brand partners
Solution
  • Offer from Expedia for HP Rewards Program
  • 10% off Expedia Special Rate Hotels (Merchant Hotels) to be offered to HP customers in the markets – Philippines, Singapore, Thailand and Indonesia. All bookings have to be done by 30th June 2012. Once customer installs the ink cartridge, a ‘Rewards’ prompt pops up onscreen. They can choose the reward they like and submit their details, after which they will receive the voucher via email with a generic promotional code. Customer needs to key in this promotional code on Expedia’s website to enjoy the discount.
Partner

Expedia, Inc. is the world’s leading online travel company and operates localized websites for travellers in many countries. The one-stop online travel company features more than 75,000 hotels, and more than 3,000 exciting holiday activities and attractions from across the world.

Website Banners

 

Expedia Vouchers

Results
  • This program is just launched at time of publishing.
  • Final response of redemption rate will be shared at later stage.