Case Studies

Google Inc, Asia Pacific

Client

One of the World’s leading Search Engine Company, Google Inc. for Asia Pacific.

Brief

  • Looking at extending their reach to the Small and Medium Enterprises (SMEs) throughout the Asia Pacific region on the use of one of their assets – which they will like to strongly promote to the SMEs now
  • Looking for business partners who have the ability through their customer/member/business communication channels (i.e. offline and online ads, website and so forth) to communicate the benefits of their asset, to their database/customers/members
  • Upon feeding onto partners’ communication platforms, the client will offer a free trial to partners’ database on their asset

Objectives

To achieve:

  • High acquisitions on the usage of their asset

To provide partners:

  • Their brand – which partners can leverage on in their communications to their base and position themselves as innovative, tech savvy and so forth.
  • Their asset – which will be able to help partners’ base to drive more traffic to their base’s sites, attract more prospective customers and grow their businesses.

Solution

To select partners across the various categories that fits the profile and interest of the client. Partnership Marketing (PM) collaborating with Partnership Marketing Network (PMN) to:

  • Assess
  • Shortlist
  • Source
  • Acquire

Key Partners

Google & VISA AP

> Co-branded Landing Page – English & Mandarin

Google & VISA AP

> Online Communication via VISA AP

Results

  • Has been achieving great deal of acquisitions especially from the Financial Client and Webhosting companies.
  • Till to date, the database/customers/members are still actively using the client’s asset
  • The ClientOne of the World’s leading Search Engine Company, Google Inc. for Asia Pacific
  • The BriefLooking at extending their reach to the Small and Medium Enterprises (SMEs) throughout the Asia Pacific region on the use of one of their assets – which they will like to strongly promote to the SMEs now
  • Looking for business partners who have the ability through their customer/member/business communication channels (i.e. offline and online ads, website and so forth) to communicate the benefits of their asset, to their database/customers/members
  • Upon feeding onto partners’ communication platforms, the client will offer a free trial to partners’ database on their asset