Case Studies

Google Asia Pacific

Client

 One of the world’s largest technology companies, Google (Asia Pacific)

Brief

  • To source for co-marketing partners for Google Southeast Asia to promote Google AdWords and increase acquisition of advertisers
  • Partners should originate from suitable industries with direct communication channels to an engaged corporate SME audience
  • Partners should not be existing contacts nor resellers

Objectives

  • To increase awareness of Google AdWords as an effective advertising solutions to SME audience, and acquire new advertisers
  • To leverage on the trusted communication platforms by partners to promote & support the AdWords messaging
  • To entice trial by partners’ customers (currently non-AdWords advertisers) with the free AdWords trial credit, and ideally continue as advertisers after trial

Solution

  • To propose & negotiate with potential partners with suitable SME clientele base and engaged frequent communication channels. Partnership Marketing (PM) collaborated with Partnership Marketing Network (PMN) to:
  1. Assess
  2. Shortlist
  3. Source
  4. Acquire
  •  One of the successful co-marketing partners is DBS Singapore, who will leverage this AdWords trial credit to achieve their marketing goals (commercial card refresh) for a win-win situation
  • Communication sent across multiple channels such as:
  1. Welcome Kit to 15k recipients
  2. Marketing messages in monthly statement inserts to 15k customers

 

Co-marketing PARTNER

DBS’ welcome kit

> Printed Communication – Cover

DBS’ welcome kit

> Printed Communication

Results

  • This program is just launched at time of publish
  • Final response of activation rate and continued usage from partner’s customer base will be shared at later stage