One of the world’s leading business news and information organisations, recognised for their authority, integrity and accuracy – Financial Times (FT) for Asia Pacific.

Brief

• Increase subscription sales through the use of brand partnership added value offers
• Acquire new subscribers to FT by working with partners to target their customers
• Acquire data that can be used to market subscriptions through brand partnerships
• To target audience who are senior business, frequent flyers, predominantly male
• Creating awareness of the FT brand
• Gaining unbuyable media presence

Objectives

• Prospect data for acquisition campaigns
• Subscription generating campaigns
• Tactical offers for win backs
• Increase subscription sales
• Decrease churn rate of existing subscribers
• Create partnerships that connect with the target audience

Solution

• Financial Times (FT) partnered with Victor York to promote ’13 months for the price of 12′ annual subscription to the FT through a banner on Victor York’s website
• Victor York provided FT readers with 25% on selected ranges of Victor York’s formal wear.
• Victor sent a dedicated edm to their client base in Singapore, Malyasia, Hong Kong, Tokyo, Seoul, and senior contacts in Singapore’s banking industry
• FT provided a quarter page newspaper advertisement to Victor York to be published in the weekday paper

Partner

Victor York specializes in making individually crafted, hand-made clothes for all occasions: business, formal wear and leisure.

Whether it be for shirts, suits, skirts, ties, belts or shoes, each item is designed and created to capture an individual identity, perspective and moment.

Newspaper Advertisement

Banner

Results

• This program has just launched at time of publishing
• Final response of redemption rate will be shared at later stage

Hewlett Packard (HP) is the world’s largest technology company, established in 1939. It is currently the world’s 11th most valuable brand, according to Business Week Study. HP serves more than 1 billion customers in more than 170 countries in 6 continents.

HP Rewards Program is a global program that drives loyalty by rewarding the use of original HP ink cartridges.

Brief

• To create specific brand partnerships to help HP give instant rewards to customers buying HP printer cartridges in Singapore and Hong Kong

Objectives

• Create marketing partnerships with synergistic brands
• Reward customers with a branded reward which has a low entry point and which they can redeem on their way home
• Drive sales
• Create positive word of mouth
• Brand endorsement from the promotional brand partners

Solution

• Offer from FrancFranc for HP Rewards Program
• 10% discount, applicable to all products.
• Once the HP customers install the genuine HP ink cartridge, a ‘Rewards’ prompt pops up onscreen. They can then choose the reward they like and after submitting their details, each customer receives a unique voucher via email. The voucher contains a unique code, which entered during the checkout, in order to redeem the offer.

Partner

 Voucher

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Hewlett Packard (HP) is the world’s largest technology company, established in 1939. It is currently the world’s 11th most valuable brand, according to Business Week Study. HP serves more than 1 billion customers in more than 170 countries in 6 continents.

HP Rewards Program is a global program that drives loyalty by rewarding the use of original HP ink cartridges.

Brief

• To create specific brand partnerships to help HP give instant rewards to customers buying HP printer cartridges in Indonesia and The Philippines.

Objectives

• Create marketing partnerships with synergistic brands
• Reward customers with a branded reward which has a low entry point and which they can redeem on their way home
• Drive sales
• Create positive word of mouth
• Brand endorsement from the promotional brand partners

Solution

• Offer from Bransfever for HP Rewards Program
• 10% discount, applicable to all products.
• Once the HP customers install the genuine HP ink cartridge, a ‘Rewards’ prompt pops up onscreen. They can then choose the reward they like and after submitting their details, each customer receives a unique voucher via email. The voucher contains a unique code, which entered during the checkout, in order to redeem the offer.

Partner

Voucher

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A leading brand for Storage, Western Digital is one of the largest computer hard disk drive manufacturers in the world with a long history in the electronics industry as an integrated circuit maker and a storage products company.

Brief

To create 13 brand partnerships for Western Digital’s Festive Campaign- “Win With Western Digital, Free Your Files This Holiday Season” and achieve the following objectives:

• Create marketing partnerships with synergistic brands
• Creating awareness of the Western Digital brand
• Increase sales revenue
• Brand endorsement from the promotional brand partners
• Create partnerships that connect with the target audience

Solution

• 13  partners have been sourced to provide instantly redeemable prizes to Western Digital customers.
• Westen Digital customers register for the grand lucky draw, and receive a voucher from one of the partners at random.

Partners 

Partners’ Offers

Singapore

• BerryLite   – Free Upsize with every frozen yoghurt purchased
• Expedia   – 10% off Expedia Rate hotels
• Harry’s Bar – Get a bottle of Premium lager at $7 / soft drinks at $3 with order of main course
• RedMart   – 10% off first time order

Malaysia

• Cathay  – Purchase 3 movie tickets and receive 1 free.
• Zalora  – 25 RM off with min spend of RM 100
• Foodworld  – Purchase RM100 and receive 15% off

Philippines

• Lazada  -PHP150 off with a minimum spend of PHP3000, applicable to all products
• Zalora  – 15% off with min spend of PHP1000
• Brandsfever  – 10% off all products

Indonesia

• Baskin Robins  – Free upsize from Regular to King scoop
• Expedia  – 10% off Expedia Rate hotels
• Papataka   – 10% discount for all ebooks

Microsite

Wobbler

Mailers & Buntings

e-Voucher

Results

• This program is just lauched at the time of publishing
• Final response of redemption will be shared at a later stage

One of the world’s leading business news and information organisations, recognised for their authority, integrity and accuracy – Financial Times (FT) for Asia Pacific.

Brief

• Increase subscription sales through the use of brand partnership added value offers
• Acquire new subscribers to FT by working with partners to target their customers
• Acquire data that can be used to market subscriptions through brand partnerships
• To target audience who are senior business, frequent flyers, predominantly male
• Creating awareness of the FT brand
• Gaining unbuyable media presence

Objectives

• Prospect data for acquisition campaigns
• Subscription generating campaigns
• Tactical offers for win backs
• Increase subscription sales
• Decrease churn rate of existing subscribers
• Create partnerships that connect with the target audience

Solution

• Financial Times (FT) partnered with the Asian Bankers Club to promote 2 subscription offers to the FT through the Executive Card Section and a Sponsored Article on the News page of ABC’s website
• Asian Bankers Club created a Dedicated Landing page for FT readers to enjoy a 20% discounted membership to join Asian Bankers Club
• Asian Bankers Club sent a dedicated edm to their members in Asia Pacific
• FT provided a quarter page newspaper advertisement to Asian Bankers Club to be published in the weekday paper
• FT to promote the Asian Bankers Club offer through a leaderboard run of site ad unit

Partner

Asia Bankers Club is a premium club for banking and finance executives in Asia Pacific.  Their members are banking  and finance executives from top tier investment, private and consumer banks, asset management companies, insurance companies, hedge funds and sovereign wealth funds primarily located in key financial centers throughout asia.

 Their main objective is to coordinate banking and finance professionals together from all over the Asia Pacific region to foster personal contacts, explore opportunities and exchange information.  They also serve as a bridge connecting companies with the Asian banking and finance community.

Results

• This program has just launched at time of publishing
• Final response of redemption rate will be shared at later stage

 Executive Card section

Sponsored Article

 Dedicated landing page

 eDM

 Newspaper Advertisement

 Leaderboard

Hewlett Packard (HP) is the world’s largest technology company, established in 1939. It is currently the world’s 11th most valuable brand, according to Business Week Study. HP serves more than 1 billion customers in more than 170 countries in 6 continents.

HP Rewards Program is a global program that drives loyalty by rewarding the use of original HP ink cartridges.

Brief

žTo create specific brand partnerships to help HP give instant rewards to customers buying HP printer cartridges in India

Objectives

• žCreate marketing partnerships with synergistic brands
• žReward customers with a branded reward which has a low entry point and which they can redeem on their way home
• žDrive sales
• žCreate positive word of mouth
• žBrand endorsement from the promotional brand partners

Solution

• Offer from Yebhi India for HP Rewards Program
• Enjoy up to 30% discount on any purchases, when you shop at Yebhi.com.in.
• Once the HP customers install the genuine HP ink cartridge, a ‘Rewards’ prompt pops up onscreen. They can then choose the reward they like and after submitting their details, each customer receives a unique voucher via email. The voucher contains a unique code, which entered during the checkout, in order to redeem the offer.

Partner

Big Shoe Bazaar India Pvt Ltd. is the fastest growing company in lifestyle category in India. It powered the sale of multi brand Footwear online through www.bigshoebazaar.com which transformed into www.Yebhi.com Enormous success in footwear category inspired us to expand in other categories like Apparels, Accessories, Bags, Jewellery and Mobiles.
We have multi brand footwear franchise retail stores chain by the name of “Big Shoe Bazaar” and multi brand & multi category lifestyle franchisee stores by the name of “Yebhi Fashion”.

Website Banner

Voucher

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Wine Selectors has the biggest range of wine styles in Australia and breadth of price points to suit every taste. They have over 400 producers and deliver wine to over 200,000 customers. Wine Selectors has a real tasting panel where every bottle is blind tasted in front of producers by Wine Selectors expert wine makers and wine show judges.

The company’s Regional Series has more members than any other wine delivery program in Australia.

Brief

žTo create specific brand partnerships for Wine Selectors to help them achieve the following key objectives:

• Create marketing partnerships with synergistic lifestyle brands
• Drive sales
• Create awareness of WineSelectors.com.au
• Gain free media
• Gain access to new customers cost effectively
• Brand endorsement from the promotional brand partners

Solution

• žRydges Hotels and Resorts to integrate Wine Selectors $50 vouchers within PriorityGUEST Rewards Goodie bags handed out at tradeshows and to promote using their website, monthly e-statements, booking confirmation email inclusion and social media.
• žWine Selectors to promote a free night offer from Rydges to their customers via eDM, telemarketing, monthly e-newsletters, website, fortnightly email sends, printed offer inclusion in cases delivery, social media and allow Rydges to display their brochures and POS at Wine Selectors kiosks.

Partner

Rydges is a dynamic family of hotels and resorts with a true Australian personality; they embrace the energy and spirit of each of their destinations and their unique locations. They combine a modern and genuine approach to service and empower people to make their stay relaxed and comfortable.

Rydges Hotels & Resorts owns and operates 41 properties in key locations within 6 countries.

Wine Selectors Landing Page

Wine Selectors Website

Wine Selectors eDM

Wine Selectors email Sends

Wine Selectors Facebook

Wine Selectors Twitter

Rydges Landing Page

Rydges e-statements

Rydges Facebook

The cross-marketing involves Wine Selectors extending a $50 voucher to all Rydges guests who make a room booking and Rydges offering a free night stay for customers who purchase any wine with Wine Selectors.

All marketing is contained in unbuyable marketing channels fully endorsed by the brands

Skoob is Singapore’s biggest eBookstore brought to you by SingTel, where book lovers can browse, store, download and read books on smartphones, tablets and PCs.  Skoob offers over 82,0000 titles from both global and local publishers across fiction, non-fiction, biographies, reference, education and classic titles.

Skoob is available on Apple and Android smartphones and tablets via a free mobile app. Customers can also access the service on PC and Mac and have the flexibility to view books on up to five devices www.skoob.com.sg

Brief

To create meaningful marketing partnerships for skoob to raise brand awareness and drive acquisition.

Objectives

• Increase the number of Skoob subscribers
• Increase sales
• Brand endorsement from the promotional brand partners
• Create holistic marketing partnerships with synergistic brands
• Gain free media in the brand partners customer communication channels
• Create positive word of mouth

Solution

• Partner with Challenger and position skoob at top of mind when consumers consider downloading new ebooks to their new device.
• Skoob to offer all Challenger customers a $20 voucher to redeem on skoob when they purchase any new Apple, Samsung or Motorola tablet device in-store.

In return, Challenger to promote the Skoob offer through these communication channels:

• In-store POS
• eDMs to all Challenger customers
• Website banner ad
• Partnership Period: 2 months

Partner

Challenger is one of Singapore’s leading IT retailers. With 29 stores strategically located across Singapore, Challenger prides itself on its service quality, product range and the overall shopping experience it creates for its customers.

By joining as a Challenger member, Members enjoy a host of exclusive benefits, adding further added value and assurance.

In-store Activation (POS display, brochures and 30sec TVC)

Challenger Website Promotion (3 month web banner displaying offer)

eDM to Challenger database

A dedicated eDM driving skoob’s awareness and offering will go out at a later date.

Results

• ž Free online promotion from Challenger worth S$2,400.
• ž Final response of redemption rates will be shared at a later stage.

Hewlett Packard (HP) is the world’s largest technology company, established in 1939. It is currently the world’s 11th most valuable brand, according to Business Week Study. HP serves more than 1 billion customers in more than 170 countries in 6 continents.

HP Rewards Program is a global program that drives loyalty by rewarding the use of original HP ink cartridges.

Brief

žTo create specific brand partnerships to help HP give instant rewards to customers buying HP printer cartridges in Philippines

Objectives

• žCreate marketing partnerships with synergistic brands
• žReward customers with a branded reward which has a low entry point and which they can redeem on their way home
• žDrive sales
• žCreate positive word of mouth
• žBrand endorsement from the promotional brand partners

Solution

• Offer from Zalora Philippines for HP Rewards Program
• Enjoy a discount of Php500 with a mininum purchase of Php1,000 at www.zalora.com.ph
• Once the HP customers install the genuine HP ink cartridge, a ‘Rewards’ prompt pops up onscreen. They can then choose the reward they like and after submitting their details, each customer receives a unique voucher via email. The voucher contains a unique code, which entered during the checkout, in order to redeem the offer.

Partner

Zalora.com.ph is a one stop destination for fashion and footwear, bringing a Philippines lens on global trends. Zalora sources the best that Philippines fashion has to offer as well as all Philippinesers’ favorite international designers. Users can find cheap brands as well as exclusive brands such as Apepazza, Latitude Femme or Beverly Feldman, which are often hard to find in the shops.

Zalora is devoted to great user experience, and they go to the extent that all first-time visitors are guided through the shopping steps. Almost every order is shipped instantly after purchase, and they reach the home of the buyer on the same day. This has generated great popularity of Zalora among the vibrant Philippines population.

Website Banner

Voucher

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