Partnership Marketing

Partnership Marketing creates SingTel and DBS partnership

Chris Reed — Wed, 16 May 2012 02:34:46 +0000

Partnership Marketing (PM), Asia’s leading partnership marketing agency, has created a brand partnerships between market leading brands SingTel’s SKOOB book download app and DBS

DBS will be marketing an exclusive SKOOB offer to their customers as part of the agreement through all their customer communications channels.

The marketing activity will launch in May 2012.

Partnership Marketing reinforces its position on Internet

Chris Reed — Tue, 15 May 2012 08:45:47 +0000

Partnership Marketing (PM), Asia’s leading partnership marketing agency, has launched their official Twitter account under:

https://twitter.com/#!/PMktng .

Twitter, a word that was only associated to birds has become one of the most used social networking sites. Being in touch with your favourite celebrity, politician or even a company has never been this easy!

Get to know what we are up to by following us on Twitter @PMktng. Keep tweeting!

Partnership Marketing launches on social media

Chris Reed — Tue, 15 May 2012 08:42:29 +0000

Partnership Marketing (PM), Asia’s leading partnership marketing agency, has launched their official Facebook page under:

http://www.facebook.com/PartnershipMarketingAgencyAsiaPacific .

Facebook, a brand that was created by Mark Zuckerberg, while in college, has made the world an even smaller place to live in. Entering the virtual world of creating loyalty and popularity, Partnership Marketing will be able to reach anyone and everyone with just a click of a button.

Like our page NOW and get to know about the wonderful world of brand collaboration!

Lil Wayne climbs a Mountain and gets Dew rewards…

Chris Reed — Mon, 14 May 2012 01:43:30 +0000

Lil Wayne, (who played 78 shows across the globe and grossed US$50M in 2011) has teamed up with Pepsi owned Mountain Dew to form a creative brand partnership.

The core focus of the association is a synergistic, advertising partnership entitled DEWeezy, complete with advertisements, appearances and the building of a skate park in Lil Wayne’s hometown of New Orleans.

The DEWeezy campaign has already begun buzzing on social media sites with images of the iconic artist appearing in the form of street art and painted murals.

Creative is anchored in Lil Wayne’s touring presence and outside interests including skateboarding and the rebuilding of New Orleans. Mountain Dew see themselves as an iconic, cutting edge lifestyle brand and think that Lil Wayne who is constantly pushing the envelope through his music and celebrity is a perfect match. Mountain Dew certainly gain some great endorsement and brand association from the relationship. Presumably Lil Wayne will be collecting sacks of cash……

Lil Wayne is a multi-platinum and Grammy award winning recording artist, who has sold well over 10 million records including the latest album Tha Carter IV, which debuted at #1 on the Billboard Top 200 chart and garnered a Grammy nomination for Best Rap Album.

Lil Wayne is a busy boy as you can tell, clearly keen to make as much impact as possible in what can be a notoriously short career for a rap star. He has also continued the development of his business portfolio with the launch of TRUKFIT, a contemporary street wear brand. TRUKFIT, Lil Wayne’s first ever foray into the apparel industry

Blueprint Group, who created the cool partnership, has long been celebrated for their creative branding initiatives,having aligned their artists with brands such as but not limited to AT&T, Belvedere, Blackberry, Def Jam Rap Star, Gatorade, Louis Vuitton, NBA, Nike, Sprite and T-Mobile.

Cheeky Drop appoints Partnership Marketing in Australia

Chris Reed — Mon, 14 May 2012 01:34:46 +0000

Partnership Marketing (PM), Asia’s leading partnership marketing agency, has been engaged by Australia’s CheekyDrop.com.au to create brand partnerships across Australia.

CheekyDrop.com.au, from established premium wine company, WineSelectors.com.au is Australia’s best value quality wines at cheeky prices.

Partnership Marketing will create brand partnerships with synergistic brands to help Cheeky Drop achieve their objectives in Australia.

Partnership Marketing promotes Lakshmi

Chris Reed — Sun, 13 May 2012 09:21:35 +0000

Partnership Marketing (PM), Asia’s leading partnership marketing agency, has promoted Lakshmi Govindasamy to Partnerships Manager

Chris J Reed, Regional Partnerships Director said, “Lakshmi has done an amazing job since we took her on as an exec and she has really shown a deep understanding of brand partnerships and delivered some amazing partners for our clients loyalty schemes. We look forward to more great work from here now that she is a fully fledged manager”.

Partnership Marketing creates Readers Digest and COTA partnership

Chris Reed — Sun, 13 May 2012 09:20:55 +0000

Partnership Marketing (PM), Asia’s leading partnership marketing agency, has been created a brand partnerships for Australia’s Readers Digest and COTA, Australia’s leading seniors’ organisation, with individual members and seniors organisation members in all States and Territories

COTA will be marketing an exclusive Readers Digest offer to their customers as part of the agreement through all their customer communications channels.

The marketing activity will launch in May 2012.

Partnership Marketing creates brand partnerships for Golden Village

Chris Reed — Fri, 11 May 2012 09:21:04 +0000

Partnership Marketing (PM), Asia’s leading partnership marketing agency, has been created a series of loyalty partnerships for Singapore’s leading cinema brand, Golden Village

Partnership Marketing will create brand partnerships with synergistic brands to help Golden Village achieve their objectives in Singapore.

Brand partners for this initiative include: Park Hotel Group , American Tourister by Samsonite, AsiaTravel, Party World KTV, SaSa Cosmetics, Time Zone and John Little.

The marketing activity will launch in June 2012 and Golden Village will promote the brand partner rewards through all marketing communication channels from social media to website to in venue point of sale.

Michigan is It! Coca Cola creates innovative tourism brand partnership.

Chris Reed — Tue, 08 May 2012 06:29:38 +0000

I love this brand partnership just because it’s so innovative and unusual. Coca Cola and Pure Michigan have created a partnership marketing campaign.

Images of Michigan’s sparkling waters, white sandy beaches and exciting destinations will soon be featured alongside the Coca-Cola logo in numerous places to inspire people to experience Pure Michigan.

There may be an issue here in terms of none of these places really have a connection with Coke or have similar brand values to Coke as Coke is not natural like water for example but Coke is an all American brand which reflects Michigan’s values.

Coke and Michigan have decided that they are great brand partners and like other examples of drink brands and countries coming together like Visit Scotland and Highland Spring it works. The celebrated Pure Michigan campaign (its fresh, iconic scenes and simple music, invented in 2006) is so hot that brands want to link up with it and Coke has joined this bandwagon by paying for all the media and creative so presumably they saw Michigan as being a great brand vehicle for them to hook themselves too.

The collaborative effort will feature joint Pure Michigan and Coca-Cola branding on billboards, Coca-Cola delivery trucks, vending machines and in-store signs statewide. Michigan have come up with a masterstroke of marketing collaboration that is amazing in terms of ROI.

This is very similar win-win scenario that Visit Scotland and Highland Spring created whereby creative was mutually promoting both the country and the drink (see example) and was jointly paid for. A great example of win-win brand aligned partnership marketing.

Some of the 20 million people on Coke Rewards in the US will have the opportunity to win one of four Pure Michigan vacations through MyCokeRewards. Winning destinations include Mackinac Island, Traverse City, Detroit and the Pure Michigan 400 at Michigan International Speedway.

Coca-Cola has a strong Michigan presence, with more than 2,300 associates and more than 36,000 customers statewide. The Company has eight distribution centers and three manufacturing facilities in cities across the state including Bay City, Detroit, Flint, Grand Rapids, Lansing, Kalamazoo, Sault Ste. Marie and Traverse City. Coca-Cola has been operating in Michigan for more than 100 years.

Globally, Coca-Cola is interesting in pursuing initiatives that encourage healthy, active living in local communities (well you have to get rid of the sugar somehow!). This partnership aligns with that vision by supporting Pure Michigan in its promotion of local destinations and activities that encourage people to enjoy active family fun in the Michigan outdoors – possibly would have been a better idea to promote Coke Zero and Diet Coke rather than Coca Cola itself). Nevertheless it’s a great example of a truly community based, win-win and creative brand partnership.

Car crash partnership marketing

Chris Reed — Mon, 07 May 2012 03:01:11 +0000

Hot on the heels of the worst brand partnership of all time, Trump’s Success comes a very close second….Victoria Beckham and Range Rover.

British automaker Land Rover is creating hype for its Range Rover “Evoque” model designed by “model, singer and fashion designer” (I use these terms very lightly…..singer, really?, fashion designer, really?, model, really?) Victoria Beckham that the automaker has limited to 200 vehicles for sale worldwide (is that because that’s the most that the she can hope David will pay for?).

Land Rover created a viral multichannel campaign surrounding the vehicle release by putting on an event in the Chinese capital of Beijing April 22 that was backed by social media marketing via the automaker and Ms. Beckham. Why Beijing? Was she hoping that this would mean no one would criticize her and this terrible brand partnership?

Range Rover Evoque Special Edition with Victoria Beckham, by Nick Knight

“Any time there is a partnership between two brands with two unique identities, you need to ensure that there are compatible equities to share between the two brands,” said Karen Kreamer, President (it’s always bad if they are president….) of Ks Brand Consulting, Overland Park, KS, who put the deal together, clearly not recognizing any irony to what she was saying. Really? Range Rover and Victoria Beckham? What possible shared brand values do these two “brands” have?

“In the case of Range Rover’s collaboration with Victoria Beckham, there are shared equities between the two brands that make sense in terms of a brand partnership such as the British legacy, award-winning design credentials and global brand awareness,” she continued to justify her job with…so the fact that they are both British is enough is it? Award winning design?

Global brand awareness?….what evidence is there of this and if she is known for this it’s for all the wrong reasons….she’s a laughing stock. No one takes either of the Beckham’s seriously…or if they do they are perpetuating the myth that brand “Beckham” means something to someone not related to either of them or trying to sell celebrity magazine or newspaper……!

Apparently Ms. Beckham worked with the Land Rover design team to create mood boards that reflected her personal style and translated that into the bespoke vehicle. For example, Ms. Beckham inspired the use of rose gold from a similar-colored men’s watch she wore. If you were writing a parody of a celebrity endorsed car this would easily be produced and shown on Channel 4 as a “mockumentary”…….this surely cannot be taking itself seriously….is it April 1st again?

The automaker hopes to draw the attention of affluent consumers in international markets such as China, Russia and Brazil where Land Rover is growing and where no one has heard of the Beckhams…or if they have they are the same sad people who clad themselves out in Burberry from top to tail and believe that they are both fashionable and tastefull…..and haven’t yet realised that they look like a joke.

Ms. Beckham recently joined Facebook and is sharing news, photos and videos on her page about the vehicle. The Facebook page has accumulated more than 134,000 very very sad fans. That in itself says a lot about the kind of people on facebook…..and stupid enough to follow a plastic celeb.

The automaker is also using a microsite to showcase the vehicle at http://victoriabeckham.landrover.com that shows artistic (no not that type of “artistic”…..) photos of Ms. Beckham next to the vehicle….no really…it does….the days of naked ladies next to cars in the 70′s springs to mind……. Donald Trump, all is forgiven, suddenly “Success by Trump” makes so much sense……..

Read more: http://blog.campaignasia.com/chris-reed/car-crash-partnership-marketing/