Case Studies
Disney on Ice partners with Toys “R” Us
Client
Feld Entertainment is the largest provider of live family entertainment in the world. Over 30 million flock to Feld’s productions every year. Some of the famous productions include Ringling Bros, AMA Arenacross and Disney Live!
Brief
To create brand partnerships for ‘Disney on Ice presents Let’s Celebrate’ in March 2012 and to help them achieve the following key objectives:
- Create holistic marketing partnerships with synergistic brands
- Promotions will be communicated from the partners’ platforms
- Brand endorsement from the promotional brand partner
Solution
- Offer to run for Toys “R” Us: Offer for all Star Card members: Get 10% off Disney tickets (except Rinkside/VIP)
- Offer to be promoted by Toys “R” Us through standees, in-store flyer, website, eDM & Facebook
Partner
Toys “R” Us is positioned as “the Worldwide authority on kids, families and fun”. It is the largest child-related product specialty chain store in the world. Toys “R” Us believes in providing a happy shopping experience to customers with the biggest selection of toys and baby products priced to offer best value for money.
Toys “R” Us Asia Ltd operates 138 stores in Greater China and South East Asian markets.
Toys “R” Us Standee
Toys “R” Us Flyer
Toys “R” Us Website – Main
Toys “R” Us Website
Toys “R” Us eDM
Toys “R” Us Facebook
Results
- This program is just launched at time of publishing.
- Final response of redemption rate will be shared at later stage.