Case Studies

Courts, Singapore

Client

Headquartered in Singapore and it is one of the largest furniture, electronics and IT retailers in Southeast Asia.

Brief

• Planning to migrate their multiple existing programmes (Courts Guest Club, CGC and Easy Access) to one new consolidated programme called the Courts Home Club (HC)
• Providing customers with a comprehensive loyalty proposition through recognition and targeted benefits which will drive both cash and credit spent at Courts

Objectives

• To provide recognition to their most valuable customers for better customer profitability management
• To provide identity – treat and communicate with them differently
• To reward Home Club members with loyalty drivers
• To create value-based customer segmentation and through dialogue and promotions drive retention and influence behaviour

Solution

• How the partner deals/offers will be placed within communicaton
• Key audience categories i.e. individuals/couples/families
• Building strategic partnerships

Key Partners

Courts & Frisknromp Vouchers

Courts & Giant Voucher

Courts & Gloria Jeans Voucher

Courts & Holiday Inn Voucher

Courts & Kopitiam Vouchers

Courts & MPH Voucher

Courts & Night Safari Voucher

Courts & Vista Bistro Voucher

Results

• Store sales increased above and  beyond expectations
• Loyalty increased
• Redemption of vouchers was significant
• The client’s objectives were achieved