Case Studies
Citibank SME Programme
Client
Citibank, a major international bank, is the consumer banking arm of financial services giant Citigroup. Featuring the widest global network covering over 100 countries and an extended correspondent network of 3,000 banks, Citi has the capability to deliver their global resources and expertise to customers, anywhere in the world.
Brief
To engage relevant partners for Citibank’s SME Programme in Singapore who are able to offer direct cost savings or added value relevant to the SME Business environment when payment is made on the Citibank Commercial Card.
Objectives
- Increase Citibank SME Cardholders satisfaction with:
- Privileges relevant to the business arena
- Instant rewards with the use of the Citibank SME Cards
- Redemption of rewards without earning or accumulating points
- Acquire new sign-ups for Citibank SME Cards
- Create awareness of Citibank SME Cards
Solution
- Partnership Program: Citibank SME Program 2011
- Territory: Singapore
- Program window: 1 October 2011 to 30 September 2012
- Communication Channels: DM, Website, Partner’s Solo Mailer, Edm, SMS blast, Sales & Account Development teams
Partners
Citi Direct Mailer
Citi Website
Results
- This program has just launched at time of publishing
- Final response of redemption rate will be shared at later stage