Partnership Marketing » CIMB Junior Savers Account Program 2011

Case Studies

CIMB Junior Savers Account Program 2011

CLIENT:

CIMB Group is ASEAN’s leading universal banking franchise which reaches 81% of the ASEAN population, representing 89% of the region’s gross domestic product. Its retail network of over 1,000 branches is the widest in the region. Headquartered in Kuala Lumpur, CIMB Group’s main markets are Malaysia, Indonesia, Singapore, Thailand and Cambodia. It has been in Singapore since 2005 and its two main businesses here are CIMB Bank (retail banking) and CIMB Securities (capital markets).

BRIEF:

To provide customers privileges suitable for children below 12 years old and family
To recruit and manage partners who ideally belong to categories such as retail and activities/sports
To run a year-long partnership with offers refreshed every 6 months if required by partners
To provide offers in the form of vouchers that can be redeemed by flashing the CIMB Junior Savers Account card

OBJECTIVES:

Introduce a rewards solution to support the launch of the new Junior Savers Account in Singapore and provide and end-end fulfillment solution enabling customers to redeem for Retail, Entertainment and F&B.
Drive signups for the new Junior Savers Account

SOLUTION:

Partnership Program: CIMB Junior Savers Account Program 2011
Program Theme: Retail, Entertainment and F&B
Location: Singapore
Program Window: 11 June 2011 to 30 June 2012
Communication: Through co-branded eDMs, welcome kit, dedicated website and brochures.

PARTNERS: