Case Studies

Children’s Cancer Foundation Shear Inspiration

Client

One of Singapore’s cancer organization, Children’s Cancer Foundation.

Brief

• To raise more money for the organization and awareness, acceptance and understanding of the childhood cancer in the community and to encourage both adults and children to get involved
• To look for sponsor partners to provide prizes for the fund raising events, Shear Inspiration

Objectives

• Looking to raise more money for the organization and awareness, acceptance and understanding of the childhood cancer in the community and to encourage both adults and children to get involved

Solution

• To select partners across different categories to provide sponsorships to raise funds

Key Partners

Shear Inspiration on Local Newspaper

> Printed Communication – Today Newspaper

Shear Inspiration on Millionaire Asia Magazine

Shear Inspiration’s Communication Platforms

> Printed

> Online

Shear Inspiration’s Partners’ Sponsorships

> Socatots

> Michelangelo’s Restaurant Group

> Grace Kids

Shear Inspiration & Rouges

> Printed Communication – Tent Cards

Results

• Raised over SGD$100,000 in total for the events
• Events organized were successful and objectives were met