Case Studies
The Financial Times
CLIENT: One of the world’s leading business news and information organisations, recognised for their authority, integrity and accuracy – Financial Times (FT) for Asia Pacific BRIEF Increase subscriptions sales through the use of brand partnership added value offers Acquire new subscribers to FT by working with partners to target their customers Acquire data that can [...]
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Nokia Style, Philippines
CLIENT Over 1 billion people use a Nokia device daily, which makes Nokia the leading brand in mobile phones in Asia and the top seller for smartphones. Nokia has 38% average market share in the mobile phone industry, which is the largest footprint of any mobile company. BRIEF Create style-themed brand partnership in Philippines for [...]
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InterContinental Hotels Group (done by Collinson Latitude MEA)
CLIENT: InterContinental Hotels Group (IHG) is the world’s largest hotels group with more than 650,000 rooms in 100 countries and territories around the world, offering business and leisure travelers the highest levels of service and facilities. Its seven internationally recognised brands are InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and [...]
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Millennium & Copthorne International
CLIENT One of the world’s leading hotel chain BRIEF To source for one of the largest payment service provider as a strategic co-marketing partner Payment service provider should have direct communication channels to their database To promote the hotel’s offers across database OBJECTIVES To increase awareness and bookings of hotel across the region. To retain loyalty [...]
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Google Asia Pacific
Client One of the world’s largest technology companies, Google (Asia Pacific) Brief To source for co-marketing partners for Google Southeast Asia to promote Google AdWords and increase acquisition of advertisers Partners should originate from suitable industries with direct communication channels to an engaged corporate SME audience Partners should not be existing contacts nor resellers Objectives [...]
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One˚15 Marina Asia
Client Asia’s Finest Marina Club, One˚ 15 Marina Brief To provide top tier premium partners as a membership reward To design and build a Member-Get-Member programme inclusive of luxury brand rewards To design and build ongoing benefits programme for members To provide full creative communication support <!–[if ppt]–><!–[endif]–> <!–[if ppt]–><!–[endif]–>Objectives To select from Singapore’s wide [...]
more...Google Inc, Asia Pacific
Client One of the World’s leading Search Engine Company, Google Inc. for Asia Pacific. Brief Looking at extending their reach to the Small and Medium Enterprises (SMEs) throughout the Asia Pacific region on the use of one of their assets – which they will like to strongly promote to the SMEs now Looking for business [...]
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Liberty
Liberty campaign Autumn Liberty Shopping Party: 7.00pm–11.00pm on 07.10.08 – Exclusively for Cardholders Staff promotion Voucher issuance mailing Reciprocal marketing Autumn Liberty Shopping Party: main prize from Kuoni A holiday for 2 to Mauritius & Australia! LHR-MRU – Business Class (Air Mauritius) 4 nights in Mauritius (5-Star Grand Mauritian) MRU-PER – Business Class (Air [...]
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Oversea-Chinese Banking Corporation (OCBC) Singapore
Client One of the Singapore’s local leading bank, Oversea-Chinese Banking Corporation (OCBC). Brief To provide recognition and value to its Premier Onshore Customers through a new and targeted benefits programme Offering relevant and strong rewards carefully selected from dining, retail, lifestyle and travel partners Validity of each phase: 3 months Objectives To deliver premium value [...]
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Courts, Singapore
Client Headquartered in Singapore and it is one of the largest furniture, electronics and IT retailers in Southeast Asia. Brief Planning to migrate their multiple existing programmes (Courts Guest Club, CGC and Easy Access) to one new consolidated programme called the Courts Home Club (HC) Providing customers with a comprehensive loyalty proposition through recognition and [...]
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