14
Apr
2011
Posted at 08:13
by Chris Reed
I was getting very excited about seeing one my favourite bands, White Lies, here in Singapore and then the Japanese Tsunami happened…so what you’re thinking? Well they cancelled their Asian trip because of it obviously! Yes I can see you’re confused. They cancelled Japan, Singapore and Australia! Now White Lies are bright boys, they all have degrees and were public ... More
14
Apr
2011
Posted at 06:26
by Ron Kunitzky
I'm wondering if this new partnership between iTunes andYouTube is driving sales revenue for both parties? When you pull up a song from your favorite band on YouTube a message pops up in the screen asking if you want to download this song at iTunes? It's a nice application and a great place to target music lovers, but I am not sure ... More
28
Mar
2011
Posted at 09:11
by Chris Reed
Visit Britain can come up with all the initiatives it likes to promote Britain to Asians around the Royal Wedding, the Olympics, even Aliens landing in London but they will all be insignificant compared to having a super casino to market to the Chinese. You think Las Vegas is where the world gambles? Think again. Macau in China is the ... More
28
Mar
2011
Posted at 09:09
by Chris Reed
Here are some stunning numbers from Singapore that are the envy of every tourism marketing department in the world: year on year arrivals up 20%, tourism receipts up 49% to US$15 billion. 12 million people came to Singapore in 2010 a stunning figure which is continuing, 1.1 million came in January 20122, a record for a January. Sightseeing and entertainment ... More
28
Mar
2011
Posted at 09:03
by Chris Reed
What is the difference in marketing between Coca Cola and Pepsi Cola? Not much when it comes to America it seems. For the past few years Simon Cowell has been happy to endorse and take the money of Coca Cola for his American Idol TV show. Now he is just as happy to endorse and take even more money from ... More
22
Feb
2011
Posted at 06:37
by Chris Reed
Film companies really grasp how to use partnership marketing to increase their budget, create positive word of mouth and target customers through money can’t buy customer communication channels. They also really understand that using film content linked to their brand values and product is a simple, highly effective and much more powerful way of marketing their brand than just creating ... More
18
Feb
2011
Posted at 02:45
by Chris Reed
I live in Singapore. I love Singapore. Apart from one thing. They love Manchester United. Worse than that. They sell Manchester United products everywhere. I mean everywhere. I walked into a chemist the other day and I saw Manchester United deodorant!!! I couldn’t believe it! Was nothing safe from that detestable Mancunian logo! Usually I see ManU shirts in all ... More
9
Feb
2011
Posted at 08:21
by Chris Reed
Despite being a county of only 5 million people Singapore have one of the leading and most well equipped armies in the world and their marketing matches that investment. I have been struck by how personal they make the Singapore army sound. They don’t even call it the Singapore army. It’s "Our Army", inclusive from the start. Our Army currently ... More
9
Feb
2011
Posted at 02:52
by Chris Reed
With the news that Google have launched a rival to Groupon (having failed to buy the amazingly successful offers site for US$6Billion) called Google Offers and with more and more brands running their own version of Groupon the question has to be asked does this make brand led loyalty schemes redundant? If a consumer can get all the offers they ... More
9
Feb
2011
Posted at 02:50
by Dave Trott
I recently watched a TED talk by a professor from The Columbia Business School. I wasn’t expecting much. I was wrong. An elegant Asian woman with a long white cane walks to the podium. She’s obviously blind. She reads from her notes, in Braille. Her name is Sheena Iyegur and her lecture is about choice, and the assumptions we make about it. 1) We think choice is ... More