14
Jan
2011
Posted at 08:38
by Chris Reed
There are rabbits are all over Singapore! Thousands of them, everywhere! Mind you we had a year of tigers running wild this time last year! What am I talking about? Nothing to do with Playboy or Ann Summers. The new Chinese Year is the year of the Rabbit (it was the year of the Tiger). You have never seen over ... More
6
Jan
2011
Posted at 05:29
by Dave Trott
Max Forsyth is a photographer. He was telling me about the time he flew from Israel to Cairo, on El Al. He went to the airport to check in. A young woman checked his luggage. She was very thorough, but Max expected that. Israel knows it’s surrounded by hostile states. Being wary of terrorist bombs is almost second nature. And so she was perfectly pleasant, friendly and ... More
14
Dec
2010
Posted at 02:03
by Chris Reed
Skechers USA, a global leader in the footwear industry and the number two footwear brand in the United States, recently announced an unprecedented, worldwide, multi-platform marketing and brand partnership for Shape-ups with Kim Kardashian and Kris Jenner. Kim and Kris, as they are known to their friends, will be the faces of the campaign which launches in 2011 and includes multiple mediums of advertising, ... More
14
Dec
2010
Posted at 02:02
by Chris Reed
Lonely Planet and the Lee County Visitor & Convention Bureau (VCB) announced a first-of-its-kind strategic marketing partnership which is very simple and obvious and yet not done as much as you would think. Lonely Planet, the world’s leading travel content provider, will create editorial guides across multiple channels--including print, digital, and mobile--to compliment the VCB’s promotional campaigns and expand its ... More
14
Dec
2010
Posted at 02:01
by Chris Reed
How partnership promotions go wrong could be the headline for this next partnership. The mighty Procter & Gamble is in the dock because it unwisely indulged in a sales promotion in Rio de Janeiro which involved leaving mystery packing cases all over the place to intrigue consumers, who would have found that they were full of goodies. Unfortunately the authorities ... More
14
Dec
2010
Posted at 02:00
by Chris Reed
Royal Caribbean have invested in brand partnerships this year with the liner's newest ship, Allure of the Seas, working with DreamWorks and Starbucks. Adding "brand experiences" is one more way for brands like Royal Caribbean to capture the imagination of customers. When passengers sail with Allure, they will see Megamind in 3D—in the first movie theater of its kind on ... More
14
Dec
2010
Posted at 01:59
by Chris Reed
Just when you think things are picking up Newcastle United shoot themselves in the foot again! Oh for a foreign owner, even an American one…..ok maybe not. Anyone would be better than the clown Mike Ashley, owner of Sports Direct, synonymous for cheap fast moving branded tat to dress the youth of the UK in tracksuits. The Newcastle brand had ... More
3
Dec
2010
Posted at 09:36
by Chris Reed
Back by popular demand! More weird, wacky and cool partnership marketing from around the world starting with this one which could only happen in America and possibly Iraq! If you live near Sanford, Florida, and in need of a truck, then you may wish to consider taking up this breathtaking (literally) promotion currently being offered by Nations Trucks on South ... More
1
Dec
2010
Posted at 07:00
by Chris Reed
There are no seasons in Singapore. Every day is at least 32 degrees and every day there is sun. During the rainy season that is Nov-Jan it rains a bit more than the rest of the year with spectacular lighting and thunderstorms, but every day there is always sun. The government here provides quality housing and housing incentives for every ... More
1
Dec
2010
Posted at 06:58
by Dave Trott
I loved the movie, Social Network. When I came out of the cinema I was buzzing. But my son was down. He said he found it depressing, the way Mark Zuckerberg had screwed his friend, and fellow Facebook founder, Eduardo Saverin. I hadn’t seen it that way. What I saw was a movie about what it takes to be successful. It takes a willingness to go ... More