21
Feb
2012
Posted at 07:54
by Chris Reed
Sponsorship is not partnership and a good example of this is the kind of brand partners and sponsors that the two in the English Premiership work with and how they do it. Manchester City are not only top of the premiership they are leading the way in innovative commercial partnerships. Where Manchester United merely go after brand partners that have the ... More
21
Feb
2012
Posted at 07:46
by Chris Reed
First McDonalds have created a monster massive 10 million book giveaway promotion for their Happy Meals with Harper Collins and the author of War Horse and now Wendy’s have created an interesting book partnership with the Baby Genius brand. Genius, the developer and marketer of entertainment products including the award-winning Baby Genius line of music and education-based products and characters, today ... More
14
Feb
2012
Posted at 02:59
by Chris Reed
Is it a sponsorship or is it a partnership? There is a massive difference between the two, sponsorship is not partnership. It’s the same relationship as hooker and punter, it’s all about the money. Anyone can sponsor anyone as long as it’s legal and they have the right money. Madonna has a “brand partnership” with Diageo which has allowed them to have ... More
7
Feb
2012
Posted at 03:57
by Chris Reed
David Beckham is the latest in the long line of celebrities and designers that H&M have partnered with in a strategy you either love or hate. Unleashed across the world in every H&M store and with a TV campaign to match to the sound of The Animals’ version of Don’t Let Me Be Misunderstood, Beckham is wearing only a pair of ... More
6
Feb
2012
Posted at 02:41
by Chris Reed
I love to show brand partnerships in the best possible light and the new Sony Ericsson Billabong brand partnership is a very cool partnership that works on many different levels, even if it is very one sided with Billabong doing very little apart from giving their brand endorsement and some content. Sony Ericsson recently announced an expanded global strategic alliance with ... More
30
Jan
2012
Posted at 03:01
by Chris Reed
It comes to something when UK kids are getting their books from McDonald’s but credit where it is due at least the fast food firm are encouraging kids to read. They may all be obese as they read (making them even less active) but at least they will be able to read how many calories and how much fat is in ... More
30
Jan
2012
Posted at 02:58
by Chris Reed
You have to smile at this innovative partnership between Honda and retro sweets brand Love Hearts. Who needs fickle celebrities when you can use some cool fun sweets to bring a bit of play and lightheartedness to your marketing? The “Your Honda, Your Way” campaign allows drivers to choose from a range of services such as extended guarantees and free services ... More
13
Jan
2012
Posted at 03:03
by Chris Reed
Perrier have created a wonderfully imaginative and creative partnership marketing campaign with Burlesque legend Ditta Von Teese……ok they created this some time ago but it hasn’t been in Singapore so I only saw it in Paris when I visited at Christmas! Since it was still being marketed heavily on all cafes, cans and all bottles it must have been super successful ... More
13
Dec
2011
Posted at 11:38
by Chris Reed
The Taiwanese company HTC company has been suffering lately from a drop in sales and subsequent share price but it has just created a very cool partnership with Beats by Dr Dre. In fact HTC liked the partnership so much they bought the company, well a majority stake for $300 million investment. The Sensation XE from HTC is a modified version of ... More
13
Dec
2011
Posted at 11:36
by Chris Reed
Ford recently decided to partner with Legoland Florida as a marketing tool for their products as well as a way to teach driver safety. It’s a very innovative and non-tradtional approach to car marketing to families and it looks cool too! To generate interest and draw in visitors, Ford built a life-size Explorer entirely out of Legos that will be on display ... More